Go green with eco-friendly wool carpet

Grand Rapids, Mich. (WOTV) - The Natural Choice, environmentally Friendly and fine quality are just a few reasons to buy wool carpeting! All natural wool offers numerous advantages when used in flooring. It has been the standard in floor covering for centuries and represents all the qualities that synthetic fibers try to emulate.

When you are ready to make an investment in your home, consider the following qualities of wool carpeting:

• Environmentally friendly
o Biodegradable – wool is a natural fiber and one of the most forgiving floor products
o Renewable – so has less impact on the environment
o Sustainable Lifecycle – has a longer life cycle resulting in a smaller environmental footprint
o Non-allergenic – wool carpet does not promote the growth of bacteria and dust mites or give off harmful emissions.
o Stain- resistant – wool carpet cleans better and won’t soil quickly, making chemical stain protection treatments unnecessary.
o Air purifying – wool fibers absorb and neutralize polluting gases

• Performance
o Due to the natural crimp in wool fibers, it has superior texture retention and resilience
o Wool looks better longer and is said to “wear gracefully”
o Naturally solid and stain resistant
o Wool has greater ability to take dyes so the color will last longer
o Wool is naturally fire retardant and is self extinguishing.

• Value
o Slightly higher initial cost is massively offset by product longevity and ease of maintenance
o Adds value and is the ultimate statement of style, success and comfort
o Warmer in winter and cooler in summer.  Wool carpet helps moderate temperature and humidity in your home by absorbing and releasing moisture as needed.
o Wool’s natural soil and stain resistance allows for wool to require less cleaning than synthetic carpet.

• Comfort
o Wool’s soft and natural feel just cannot be achieved with any synthetic fiber
o Wool is a naturally delustered fiber that is appealing to the eye and allows for a soft and comfortable appearance on your floor
o Wool’s natural luster and gentle light reflection characteristics give a home or office an elegant and peaceful background.